Minnetonka Moccasins CEO apologizes for taking advantage of Native American culture
The CEO of Minnetonka Moccasins has apologized for taking advantage of Native American culture.
The company is committed to doing more to support tribal communities and has timed its Monday apology to coincide with Columbus Day / Indigenous Peoples Day.
“We deeply and significantly apologize for benefiting from selling Indigenous-inspired designs without directly honoring Indigenous culture or communities, ”said Minnetonka CEO David Miller in A declaration published on the company’s website. “As Minnetonka has evolved beyond our original product set, moccasins remain a staple of our brand, and in 2020 we began to intensify our commitment to the culture to whom we owe so much.
The company said it hired Adrienne Benjamin, a member of the Ojibwe Thousand Lakes Band, as a reconciliation advisor.
“We have listened to and learned from the voices in the Native community to be up to the task and develop the action plan that we initially developed in the fall of 2020, ”the company statement read. “We are grateful for our American by birth advisers, who continually provide valuable information and advice on our plans and the details of their execution. “
“We will continue to move forward in a way that recognizes and honors the Native American culture, design and people who have influenced our brand and our business. This journey will forever be important to our business,” said Miller. .
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Original author: Matthew Miller