Vegan chicken brand debuts in the US, recreates scenes from American culture to celebrate
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British brand of vegan fried chicken VFC has just debuted in the United States and Canada. To celebrate, VFC released a campaign recreating scenes from American culture, including the movies When Harry meets Sally and Ghost.
The ad featured VFC co-founders Adam Lyons and Matthew Glover, as well as the company’s sales manager, Stewart McGuckin.
Glover’s partner Jane Land also made an appearance. Land and Glover both founded the Veganuary campaign in 2014.
The American-inspired campaign isn’t VFC’s first quirky marketing strategy.
On its social media pages, VFC selects a “Cluckwit of the month”, referring to users who leave rude comments on its posts.
And earlier this year, VFC partnered with Harry potter actor Evanna Lynch and Downton abbey actor Peter Egan. The company took the stars undercover to chicken farms. The initiative aimed to raise public awareness about the mistreatment of animals in the food system.
Expansion in North America
For a business launched less than a year ago (in December 2020), VFC is booming.
“We are thrilled to have the chance to break into America and are starting with catering on the West Coast before rolling out across the country. We have big ambitions for VFC, ”said Glover York press.
“The United States gave the world KFC, and we would like to reciprocate with VFC – a more animal and planet friendly alternative. “
In Canada, the Gaynor Fletcher team at Vegan Foods Wholesale will be the exclusive broker and distributor for the country. Rick Hirsch is expected to lead the launch in the United States. VFC will initially be rolled out to restaurant brands on the West Coast. Later it will also expand into retail.
In a declaration, Fletcher explained that partnering with VFC is more than a business decision. Instead, the teams “share a vision” to end animal suffering “on a global scale”.
Fletcher added, “We applaud VFC’s mission to remove animals from an unfair, unevolved food system and we feel privileged to be working with a brand, with no excuse in its intention to end factory farming. “